There’s more to going viral.
You don’t go viral “by accident.”
Instead, through my years of experience I have learned it takes a lot of work and strategy behind the camera.
Ilana Muhlstein
~ @NutritionBabe (TT) ~ @IlanaMuhlstein (IG) ~ @NutritionBabe (YT) ~
In 1 year we achieved over 85million TikTok video views that were directed, scripted + edited by me
Viral Series: Ilana wanted to have a fun series that could showcase her humor on her page — and where she did not have to cook.
I discovered a similar video and repurposed it for her channel where we would now go into the supermarkets together to search for items on her “no” list.
With my direction these videos have now amassed millions of views and gained her thousands of followers.
Views: 16.7M
Brand Deals + Collabs: It can sometimes be hard to be natural on tiktok whilst simultaneously promoting a product.
Ilana and I worked together to come up video ideas and strategies that enabled promoting product in a casual yet effective way.
It was important to her that she was able to stay true to herself whilst still hitting the countless brand requirements when filming.
Views: 5M
StoryTimes: Ilana wanted a way to share more about herself on her channel, but was unsure how to do it.
I came up with a way to showcase her stories + recipes in videos that also give us some of her personality.
With my direction, she has now amassed tens of millions of views on her story time TikToks + Reels gained her hundreds of thousands of followers.